847.501.2020

Mind•Eye Media:

Response to the Hallmark Channel Movie

As a loyal Hallmark Christmas movie viewer for the past 10 years and a practicing optometrist for more than 30 years, I was truly disappointed with the inappropriate and false nuances and references to optometrists in one of this holiday season’s Hallmark films – Write Before Christmas.

Unlike what the dialog suggests in the movie, optometrists are NOT “fake doctors.” They undergo many years of additional education after college, devoting themselves to earning a Doctor of Optometry degree and becoming licensed health professionals in the practice of eye care. Indeed, optometrists are trained and certified to conduct comprehensive eye examinations intended to identify, assess and address patients’ visual needs and problems, including many eyesight abnormalities. As primary care practitioners, they are able to diagnose brain tumors, heart disease and lung problems — even high blood pressure.

The comment in the film that optometrists attend “medical school” is incorrect as well. Optometrists attend colleges and institutes dedicated specifically to optometry.

Meanwhile, the script writer’s mishandled attempt to refer to optometrists with the comments – “He isn’t a doctor; he just fits bifocals” – is demeaning and just plain wrong. Optometrists do not “fit” eyeglasses; opticians do. Opticians are technical practitioners, who play a critical role in determining the necessary specifications of eyeglasses and other optometric appliances to ensure that they meet the strict requirements of the optometrist’s prescriptions for patients. However, opticians are not trained in the same way as are optometrists, who must undergo a four-to-five-year program following college graduation.

Frankly, I have enjoyed – and appreciated – the metamorphosis of the Hallmark channel as it has become more diversified in its casting and topics to reflect the overall changes in society generally and the channel’s many audiences specifically. Inclusion of Hanukkah as a theme and the assignment of more featured roles for women and minorities are examples of Hallmark’s social commitment. That’s why the pejorative “gag” of “fake doctor” in reference to optometrists and the disingenuous comments regarding opticians are seemingly so out-of-character – and unnecessary.

Unlike other Hallmark movies that have featured the “Fancy Suit Guy” and the “Handyman,” there was no need for a “Fake Doctor Guy.”

My hope is that Hallmark will take more care in the future to review – and, if possible, correct — movie dialog to ensure that it is not offensive to gender, to cultures, to the afflicted and to the many different workers and professionals who serve others daily.

Thank you for your attention.

Deborah Zelinsky OD

Executive Research Director and Founder

Mind-Eye Institute

Northbrook, Illinois

Take The 60 Second Mind•Eye Brain Quiz

Mind-Eye Featured in the News Media

Newspapers and television stations throughout the country have been reporting on the work of the Mind-Eye Institute and its mission to “Leave 20/20 in the 20th Century.” To learn more about what the Mind-Eye Institute is doing to pioneer these changes in optometric evaluations , click here:

‘Brain’ Glasses Give Daughters Similar Academic Benefits Mother Received 20 Years Ago

Success Stories: ‘Brain’ Glasses Give Daughters Similar Academic Benefits Mother Received 20 Years Ago Mom’s Memories Prompt Return to Mind-Eye for Help with DaughtersFor the Eisenberg family of Highland Park, Ill., wearing “brain” glasses has become, well, a family...

10 Seconds Per Day Helps Alleviate 33 Years of Headaches

Success Stories: 10 Seconds Per Day Help Alleviate 33 Years of Headaches Mind-Eye Institute Returns Quality to Life of Chicago Area ResidentNot all stories have great endings, but Patricia Kavanaugh’s does. It simply required her to wear a pair of color-filtered,...

Mother’s Stress, Anxiety Impact Fetal Brain Development

Mind•Eye Media: Mother’s Stress, Anxiety Impact Fetal Brain Development Study Supports Clinical Observations, Patient Experience at Mind-EyeNewly published research that uses MRI scans to show how overproduction of stress chemicals in a pregnant mother can affect the...

2020 Holiday Message From Mind-Eye President, Zemen Abebe

Mind•Eye Media: 2020 Holiday Message From Mind-Eye President:Zemen Abebe Reflecting on the Year 2020 As this year’s holiday season approaches, we are reminded that this is a time like no other as the pandemic continues to inflict uncertainty, stress, and great loss in...

Study of Eye-Ear Coordination Underscores Work at Mind-Eye

Mind•Eye Media: Study of Eye-Ear Coordination Underscores Work at Mind-EyeRecent research findings that “optimal [sensory] performance depends on the spatial alignment” of eyes and ears are no surprise to the Northbrook, Ill.-based Mind-Eye Institute...

‘My Brain No Longer Wonders Where My Body Is in Space,’ Patient Says

Success Stories: ‘My Brain No Longer Wonders Where My Body Is in Space,’ Patient Says She Thanks Book, Mind-Eye Science for Her Symptom Relief An unremarkable car crash, which initially caused only some neck pain, eventually led to a cascade of symptoms that “ripped...

Testing Eye-Ear Connections Can Have Major Health Impact

Mind•Eye Media: Testing Eye-Ear Connections Can Have Major Health Impact  Mind-Eye Institute Founder Addresses Leading Scientists at N20 SummitEarly diagnosis of problems in eye-ear coordination can have a major impact on quality of life and lead to quicker...

Can a Pair of Eyeglasses Help Someone Hear Better?

Success Stories: Can a Pair of Eyeglasses Help Someone Hear Better? ‘You Bet,’ Says Mother of Autistic Child; She Thanks the Mind-Eye Institute“I love my glasses because they help me hear better.” Those words – from first-grader Elijah (Eli) – usually elicit a “huh?”...

Daughter’s Anxiety Gone After Receiving ‘Brain’ Glasses

Success Stories: Daughter’s Anxiety Gone After Receiving ‘Brain’ Glasses Mom Learns About Mind-Eye Institute; Calls Practice ‘Godsend’ Within the first week of wearing her new therapeutic eyeglasses from the Mind-Eye Institute, 17-year-old Victoria realized the...

Fatigue, Vision Problems Slow Her ‘Hustle-Bustle’

Success Stories: Fatigue, Vision Problems Slow Her ‘Hustle-Bustle’ Patient Turns to Mind-Eye for Symptom Relief Following Brain Surgery​As an operations support specialist for a busy dental practice with 15 clinics in the Richmond, Virginia area, Sandrea Painter has...

Clinic Business Hours:

Monday - Saturday

8:00 AM - 6:45 PM

 

Sunday - Closed

Contact Us:

Call

During Business Hours:

847.501.2020

EMail

info@mindeye.com

Northbrook Clinic Address

1414 Techny Rd,
Northbrook, IL 60062, USA

St Charles Visual Rehabilitation Center Address

2435 Dean Suite C
St Charles, IL 60175, USA

FAX

847.501.2021